Founded in 1906 as an orthopedic insole operation, New Balance did not sell its first actual shoes at retail until 1960. Who could believe that today? In 1972, New Balance only employed five full-time workers who only produced up to 30 pairs of their popular Trackster running shoes per day.
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Throughout its history, the Boston based company has relied on word-of-mouth from their client base as opposed to athlete or celebrity endorsements. And that is why, when they released the 320 model in 1976 which sported their distinguishable “N” emblem, the iconic print ads featured an old “ma and pa” wearing their sneakers.

New Balance 550 'White Burgundy Blue'
From 1,999.00 SEK

New Balance 550 'Cream Black'
From 3,199.00 SEK


New Balance 530 'White Silver Navy'
From 1,799.00 SEK

New Balance 530 'White Nightwatch Green'
1,799.00 SEK

New Balance 550 'White Dark Green'
From 2,399.00 SEK

New Balance 550 'White Burgundy'
From 2,399.00 SEK


New Balance 2002R Protection Pack 'Purple'
2,999.00 SEK

New Balance 550 'White Navy'
From 3,499.00 SEK

New Balance 530 'Munsell White'
From 1,499.00 SEK

New Balance 550 'Au Lait'
From 1,999.00 SEK

New Balance 550 'UNC'
From 2,999.00 SEK

New Balance 550 'White Green'
2,999.00 SEK

New Balance 550 'White Blue'
From 2,299.00 SEK


New Balance 550 'White Red'
2,499.00 SEK

New Balance 920 x 'Sneakersnstuff'
2,799.00 SEK

New Balance 550 'White Dark Grey'
From 2,199.00 SEK

New Balance 550 'White Gum'
2,999.00 SEK

New Balance 550 'White Summer Fog'
From 2,399.00 SEK

New Balance 530 'Light Blue'
1,799.00 SEK


New Balance 550 'White Scarlet'
From 2,499.00 SEK

New Balance 550 'White Carolina Blue'
From 2,299.00 SEK

New Balance 550 'White Pink'
From 1,999.00 SEK

New Balance 550 'White Black Toe'
From 2,399.00 SEK