Founded in 1906 as an orthopedic insole operation, New Balance did not sell its first actual shoes at retail until 1960. Who could believe that today? In 1972, New Balance only employed five full-time workers who only produced up to 30 pairs of their popular Trackster running shoes per day.
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Throughout its history, the Boston based company has relied on word-of-mouth from their client base as opposed to athlete or celebrity endorsements. And that is why, when they released the 320 model in 1976 which sported their distinguishable “N” emblem, the iconic print ads featured an old “ma and pa” wearing their sneakers.
New Balance 550 'White Burgundy Blue'
From 1,999.00 SEK
New Balance 550 'Cream Black'
From 3,199.00 SEK
New Balance 530 'White Silver Navy'
From 1,799.00 SEK
New Balance 530 'White Nightwatch Green'
1,799.00 SEK
New Balance 550 'White Dark Green'
From 2,399.00 SEK
New Balance 550 'White Burgundy'
From 2,399.00 SEK
New Balance 2002R Protection Pack 'Purple'
2,999.00 SEK
New Balance 550 'White Navy'
From 3,499.00 SEK
New Balance 530 'Munsell White'
From 1,499.00 SEK
New Balance 550 'Au Lait'
From 1,999.00 SEK
New Balance 550 'UNC'
From 2,999.00 SEK
New Balance 550 'White Green'
2,999.00 SEK
New Balance 550 'White Blue'
From 2,299.00 SEK
New Balance 550 'White Red'
2,499.00 SEK
New Balance 920 x 'Sneakersnstuff'
2,799.00 SEK
New Balance 550 'White Dark Grey'
From 2,199.00 SEK
New Balance 550 'White Gum'
2,999.00 SEK
New Balance 550 'White Summer Fog'
From 2,399.00 SEK
New Balance 530 'Light Blue'
1,799.00 SEK
New Balance 550 'White Scarlet'
From 2,499.00 SEK
New Balance 550 'White Carolina Blue'
From 2,299.00 SEK
New Balance 550 'White Pink'
From 1,999.00 SEK
New Balance 550 'White Black Toe'
From 2,399.00 SEK