Privacy policy
Last updated: 8 August 2026
Pardon My Kicks AB ("Pardon My Kicks", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share personal data when you visit pardonmykicks.se, make a purchase, contact us, subscribe to marketing communications or otherwise interact with us.
1. Data controller
The data controller responsible for the processing described in this Privacy Policy is:
Pardon My Kicks AB
Organisation number: 556709-0203
VAT number: SE556709020301
Streteredsvägen 15
428 32 Kållered
Sweden
Email: getintouch@pardonmykicks.se
2. Personal data we collect
Depending on how you interact with us, we may collect the following categories of personal data:
Contact information
Name, email address, telephone number, billing address and shipping address.
Order and transaction information
Products purchased or returned, order number, purchase history, payment status, delivery information and information relating to returns, refunds and complaints.
Payment information
Payment information required to process your purchase. Payments are processed through our payment providers, and we do not necessarily receive or store complete payment card details ourselves.
Device and usage information
IP address, browser type, device information, operating system, pages and products viewed, referring pages, interactions with our website and similar technical information.
Marketing information
Your marketing preferences, consent status and information about how you interact with our marketing communications and advertisements.
Communications
Information you provide when contacting us by email, through forms, customer service or other communication channels.
3. How and why we use your personal data
We process personal data for the following purposes:
To process and fulfil your order
We use your contact, order and payment information to process payments, deliver products, provide order confirmations, manage returns and refunds and otherwise fulfil our agreement with you.
Legal basis: Performance of a contract.
To provide customer service
We process information necessary to answer questions, handle complaints, returns, authenticity enquiries and other customer-service matters.
Legal basis: Performance of a contract and, where applicable, our legitimate interest in providing customer service.
To comply with legal obligations
Certain information may be processed and retained to comply with accounting, tax, consumer-protection and other legal requirements.
Legal basis: Legal obligation.
To prevent fraud and protect our business
We may process order, transaction, device and payment-related information to identify and prevent fraudulent transactions, misuse and security threats.
Legal basis: Our legitimate interest in preventing fraud and protecting our customers and business.
To improve our website and services
Where permitted, we analyse how visitors use our website to understand performance, improve navigation, identify technical problems and develop our products and services.
Legal basis: Consent where required for cookies or similar technologies and, where applicable, our legitimate interests.
Marketing and advertising
If you have consented or where otherwise permitted by law, we may use your contact information and information about your interactions with us to send marketing communications and measure or personalise advertising.
Legal basis: Consent or another applicable legal basis where permitted by law.
You can withdraw your consent to marketing communications at any time.
4. Cookies and similar technologies
We use cookies and similar technologies to operate our website, remember preferences, understand how our website is used and, with your consent where required, provide analytics, personalisation and marketing.
Our cookie settings divide cookies into categories such as:
- Necessary
- Analytics
- Personalisation
- Marketing
Necessary cookies may be used without consent where they are required for the website to function.
Where consent is required, analytics, personalisation and marketing cookies are not activated until you have made the relevant choice.
You can change your cookie preferences at any time through the cookie settings available on our website.
5. Who we share personal data with
We may share personal data with service providers where necessary to operate our business and provide our services.
These may include:
Shopify
Our online store is powered by Shopify. Shopify processes personal data in connection with operating the e-commerce platform, checkout and related services.
You can read more in Shopify's Privacy Policy. Shopify explains that when it processes personal data from customers interacting with a merchant to help that merchant operate its store, it generally acts at the merchant's direction.
Payment providers
We share information necessary to process payments, prevent fraud, issue refunds and manage transactions with the relevant payment providers.
Shipping and logistics providers
Information such as your name, address, telephone number, email address and order information may be shared with shipping and logistics providers where necessary to deliver or return your order.
Analytics and technology providers
Subject to your cookie choices, we may use analytics and technology services to understand website performance and customer behaviour.
Marketing and advertising providers
Subject to applicable law and your consent choices, we may share or make information available to advertising and marketing platforms to measure campaigns and provide relevant advertising.
Professional advisers and authorities
We may disclose information to accountants, legal advisers, insurers, authorities, courts or law enforcement where required by law or necessary to establish, exercise or defend legal claims.
We only share personal data where there is an appropriate purpose and legal basis for doing so.
6. International transfers
Some of the service providers we use operate internationally. This means personal data may in certain circumstances be processed outside Sweden or the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we take steps to ensure that an appropriate level of protection is maintained in accordance with applicable data-protection law. Depending on the recipient and destination, this may include adequacy decisions, Standard Contractual Clauses or other legally recognised safeguards.
Shopify states that EEA personal data is initially received by Shopify International Ltd in Ireland and may subsequently be transferred to other Shopify entities and service providers, including in Canada and the United States. Shopify uses mechanisms including Binding Corporate Rules and Standard Contractual Clauses for relevant transfers.
7. How long we retain personal data
We retain personal data only for as long as necessary for the purpose for which it was collected or for as long as required by applicable law.
Order and transaction information may, for example, need to be retained to comply with accounting, tax and other legal obligations.
Customer-service correspondence may be retained for as long as reasonably necessary to handle the matter and establish, exercise or defend legal claims.
Marketing information is retained until you withdraw your consent, unsubscribe or the information is otherwise no longer required for the relevant purpose, subject to any information we need to retain to record your opt-out.
When personal data is no longer required, it is deleted or anonymised in accordance with our applicable retention procedures.
8. Your rights
Under applicable data-protection law, including the GDPR where applicable, you may have the right to:
- Request access to the personal data we hold about you.
- Request correction of inaccurate or incomplete personal data.
- Request deletion of your personal data in certain circumstances.
- Request restriction of certain processing.
- Object to processing based on legitimate interests.
- Receive certain personal data in a portable format.
- Withdraw consent at any time where processing is based on consent.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Some rights are subject to legal limitations. For example, we may be required to retain certain information even if you request its deletion.
To exercise your rights, contact getintouch@pardonmykicks.se.
9. Right to lodge a complaint
If you believe that we have processed your personal data incorrectly, you have the right to lodge a complaint with the relevant data-protection authority.
In Sweden, the supervisory authority is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).
Integritetsskyddsmyndigheten (IMY)
10. Security
We take appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.
However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
11. Children's privacy
Our website and products are not specifically directed at children, and we do not knowingly collect personal data from children for purposes that require parental consent without obtaining the required consent.
If you believe that a child has provided personal data to us inappropriately, please contact us.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements or data-processing practices.
The date at the top of this Privacy Policy indicates when it was last updated.
13. Contact us
If you have questions about this Privacy Policy, how we process personal data or wish to exercise your data-protection rights, please contact:
Pardon My Kicks AB
Organisation number: 556709-0203
Streteredsvägen 15
428 32 Kållered
Sweden
Email: getintouch@pardonmykicks.se