The Yeezy 350 V1 silhouette was released summer 2015. With the adidas Ultra Boost booming and consumers moving towards running style sneakers, the arrival of Ye's and adidas first low top model was just perfectly timed. Launching in the "Turtle Dove" colorway , this release came with a woven Primeknit upper and a BOOST sole – bringing adidas most iconic tech to Kanye’s fresh design. The huge success of "Turtle Dove" was followed by colorways as "Pirate Black", "Moonrock" and "Oxford Tan". These iconic Yeezy 350s are a hot item among sneakerheads and are now considered a collector’s item.
Previewed during Kanye's Season 3 show, fans all over the world were excited to soon be able to cop the successor of the V1, the Yeezy 350 V2. Largely based on the original, the sneaker was updated with a translucent midsole, a new primeknit upper and the addition of a SPLY-350 stripe that replaced the patched branding of the original. Though the meaning of ‘SPLY 350’ is unknown, it’s speculated to be ‘Supply 350’ or ‘Saint Pablo Loves You’.