Air Max

Nike's first sneaker to reveal the Air-cushioned sole, the Air Max 1, finally released March 26, 1987 and featured in Nike’s first television ad the same year. For Nike, the Air Max 1 went down in history as a pivotal and innovative design that elevated the brand when they needed it most. In fact, March 26 is in Nike's annual calendar still paying hommage to the silhouette by celebrating "Air Max Day". The sneaker has simply been the gift that keeps on giving, the innovation led to a sneaker series that is still going strong more than 30 years later - Air Max 90, Air Max 180, Air Max 270, Air Max 360, Air Max 95, Air Max 97 amongst others, have all notably followed the original. In 2017, alongside the Air VaporMax, Nike debuted the most innovative Air Max 1 to date, the celebratory anniversary edition Air Max 1 Ultra 2.0.